1 lipca plantatorzy borówki uroczyście rozpoczęli sezon 2017. Prezentowali etapy pracy na plantacjach i pierwsze plony. Miejscem spotkania z konsumentami był modny Targ Śniadaniowy na Żoliborzu. Plantatorzy przyjechali z wielu regionów, całymi rodzinami. Pokazali dzieci jako naturalnych konsumentów, a Dzień Polskiej Borówki jako święto tych, którzy chcą żyć zdrowo i cieszyć się sukcesem Polaków.
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